Sole Lovers: Chinese New Year 2021

[Theme] Time to 発 !

[The Idea] fá = Lucky, Huat, no. 8 / [Message] Discounts that has ‘8’, enjoy more discounts when you purchase >1 pair of shoe.

01/ Role

Graphic Designer / Digital Marketing / Visual Merchandiser

02/ Visuals

After confirming the discount details with the team, I begin to prepare the artworks for online & in-stores. Sale changes throughout the 1.5 months, therefore the different variations. In-store signages were sent to print and displayed thematically.

03/ Digital Marketing

Promotions occur concurrently online & offline. To reach our audiences, EDMs, postings & stories were scheduled and sent over the campaign period.

CNY Huat Deal.jpg
CNY A4.jpg
CNY Time to Huat 29JAN.jpg
2. A5 Stand $88 copy.jpg
CNY VIP LISS A4.jpg
CNY Huat Deal post copy.jpg
Lucky Ang Pao.jpg
CNY mobile Banner02 copy.jpg
 

Visual Display

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20210129_190108.jpg
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Social Media Visuals:

Translating the graphic that I have made into Instagram stories. Together with posts, it sets the mood for Chinese New Year. @solelovers

 
 
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