Louise:

The SS19 Collection Revolves around Louise, a girl from a little fishing village on the Isle of Mull, Scotland.

Lookout for the girl with the scrunched up hair, dirt under her nails and hysterical laughter, that’s LOUISE. She was brought up as one of the boys and behaves like one. But just like a Gobstopper candy, amongst the many layers of jaw breaking hardness, there’s a soft chalky core. Her free-spirited, fearless & positive outlook on life is the epitome of a Whole9Yards Girl.

Delicate & intricate lace details are more elegant this season. Combined with Signature cut & sew technics, & range of colours, it is another romantic collision of Whole9Yards’ fearless nature & delicate gentleness.

: my role

Conceptualise the collection. Collection Details & Designs. Oversee Photoshoot & Concept. Marketing. Design of sales materials.

- Design Director