Solelovers.com
[The client]: A 25 Year old multi-label shoe store / [Objective]: Rejuvenate Solelovers.com & CRM solution
01/
Branding: Mood, Colour, Icon
[the problem] Colours were too cold in the outlets & across online platforms. Lack of relatability- lifestyle element. After doing research & talking with the client, I begin my process with setting the tone for the re-design.
02/
Reference: Websites
[the idea] Using ‘brand-own’ websites as a reference for the overall look and feel while ‘multi-brand’ websites for its functional features. The company wants to create its own image while effectively managing the many brands they have.
03/
The Design
[Main Page] Objective: Easy Navigation & Communicating the latest deals and products to consumers. [Product Page] Personalise options for customers to find products through filters. Individual product page contains all in depth product information & size guides, shipping options.
The New Sole Lovers:
