vilry.co
[The client]: A new women’s apparel store / [Objective]: Build an online retail channel . Blog to showcase the brand’s offline activities.
01/
Brand Requirements
[Purpose] Online platform is used to showcase new items & launches. It is also a platform for the brand to communicate with its customers. Website needed to be simple & straight forward, showcase content and customer signups for ease of checkouts & notifications.
02/
Product Page
[Retail] Simple product page, common layout that is straight to the point. Product is separated into generic categories or ‘Shop All’ on main page. Display equally and neatly apart with product name and prices. Product details & sizing information for easy reference.
03/
Blog
[Purpose] To let consumers in on the brand’s offline activities. [Execution] Like a magazine, section content into different “articles”. Click in to view the story / News the brand wants to convey.
The New Vilry.co:
